As part of the 200 days-to-go countdown, LOCOG also released details of new Games-time naming for selected venues and spectator areas in the Olympic Park. The naming will help create consistent signage and ‘wayfinding’ for spectators, aiding crowd flows and helping spectators navigate the 500-acre Olympic Park site. New naming includes:
- Riverbank Arena (Formerly Hockey Centre). The venue hosts
Hockey events in the Olympic Games along with Paralympic 5-a-side and
7-a-side Football. The new name reflects the venue’s location next to
the River Lea in the Olympic Park.
- Copper Box (Formerly Handball Arena). The venue hosts
Olympic Handball and the Fencing discipline of the Modern Pentathlon,
then by Goalball during the Paralympic Games. The new name reflects the
venue’s boxed-shape and distinct copper cladding, helping create a
visual reference for spectators travelling to the venue.
- Stratford Walk (Formerly F10 / Aquatics Centre bridge). This
huge 250m-long land bridge forms the main ‘Gateway to the Games’ taking
spectators from Stratford City across the Aquatics Centre and towards
the Olympic Stadium. Stratford Walk is expected to carry two-thirds of
people visiting the Olympic Park, and will be joined by three other main
spectator entrances - ‘Greenway Walk’ in the south of the Olympic Park;
‘Eton Manor Walk’ in the north; and ‘Victoria Walk’ in the west.
- London Way. The main circulation route for spectators and
central ‘spine’ of the Olympic Park, running north-to-south through the
middle of the site. It will be the only 'London Way' within London.
- Orbit Circus. Located around The Orbit, the 115m high
visitor attraction in the south of the Olympic Park between the Olympic
Stadium and Aquatics Centre, this spectator area takes the typically
London reference to ‘Circus’ meaning a central area where a number of
different spaces converge.